Most of the executives I speak with are unhappy with their efforts to get marketing and sales on the same page. Intuitively, they know how important it is. Heretofore it is difficult to measure the real "costs" of not closing the GAP.
New SiriusDecisions research indicates that companies that are able to report closed-loop metrics on their sales and marketing integration efforts have demonstrated more than 20 percent higher revenue and profit growth over a three-year period vs. those companies that cannot.
Now that is what I call closing the GAP!
So, take the words of William Penn to heart when he said "Humility and knowledge in poor clothes excel pride and ignorance in costly attire." Put thy differences aside and build a bridge between marketing and sales and soon your customers will follow.
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