Recently I read a post about how to "sell to the C-level". Here it is with some words changed to protect the author's identity.
"Hello Ed, this is XXXXXXXX with YYYYYY. Ed, I just saw a news article come across the wire that mentioned your new product release of the XYMHY banana security software. On May 24th we're holding an online Banana Summit which is a day of back to back webcasts from thought leaders and niche solution providers from around the country. I was calling to see if you'd be interested in showcasing this product at that event. **Now the customer engages and begins to ask questions ******
The cost is $7500 for a sponsorship spot."
Does this still resonate with buyers?
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