Thursday, April 23, 2009

C Level Executive Interactions

So you want to make more C Level calls?

Recently I heard the CEO of a $6B Gaming company say that their priority was free cash flow. And when looking at the hurdle rate for new investments they "... look at forecasted/estimated EBITDA, subtract interest and maintenance capital expense estimates and taxes. We compare that to the acquisition cost and then see if we can generate 5% year over year free cash flow."

How would you as a seller align your capabilities with the priorities of this CEO/COO/CFO?

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